The Swedish brand Bliz continues its investment in sports. Since its initial launch in 2007, the sports eyewear brand has seen steady growth. The number of cooperations keeps on increasing each year. Starting with the world’s top cross country skiers in Scandinavia, continuing to the European market and now entering the cross country stage of Great Britan. Other sports Bliz focuses on are Alpine Skiing, Cycling, Running and Skicross, to name a few.
Bliz can now announce a new cooperation agreement with the British cross-country skier - Andrew Musgrave, one of the world’s best cross country skiers. Andrew is a triple Olympic participant and his latest achievement, Andrew secured the best Winter Olympics result by a British cross-country skier with seventh in the 30-kilometers skiathlon in Pyeongchang. The 27-year-old Scot is now considered as one of the big names to watch out for in the upcoming season of 19/20. The cooperation with Bliz means that Andrew will use Bliz sports glasses for the next three seasons.
”I’m looking forward to the cooperation with Bliz” Andrew says. ”Secure and good looking products are one of the most important parts for me as a cross country skier. I’ve seen the progress that Bliz has made over the past years, and I love it”
- Apart from being one of the best cross country skiers in the world, Andrew is also known for his great personality. He is fiercely competitive but also have a healthy dose of humility.
”Andrew will be one of Bliz’s most important ambassadors. With his attitude and an open mind, Andrew will be an important ambassador for the growth of the Bliz brand in Europe” says Jan Jonsson, founder of Future Eyewear.